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One tag should link to a variety of keywords and topics that you have posted about and you need to assign no more than three tags to a single post.  Make sure that are diverse and not persistent of one another because this can damage your SEO efforts. Link Internally and Externally When appropriate, such as links and external links throughout your post is a blogging best exercise. Along with reviving a number of your articles that is old and helping readers find what theyre looking for , inner linking permits you to highlight your website's validity.  It is possible to link to your webpages or into other blog posts.   Shorten Your Blog URL Site URLs are among the items that search engines crawl to tell what your webpage is about.  For this reason, its readable and also to prevent a mess of characters and numbers that provide no context to the reader or to search engines.

 

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Below is a cheat sheet that breaks down the body of a URL; it reveals where to put keywords and the best way to structure them.  Remember that your URL does not have to be an immediate pick from the webpage title.  Using URLs is a practice that is blogging best since they are easier to understand. You'll be on the right path to creating high-quality content to your readers and creating a site strategy.

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From what Ive discovered, technical SEO only gets you so far.  To reach the top and remain there, an guide has to be helpful to the reader.  The largest reason for this is since it aligns with Googles number one prioritythey want to rank the most useful content . Here are six of the practices Ive utilized to help my posts ranking at the top of Googles search results to aid you.  From the end of the post, youll have a playbook to do the same.    The fantastic Word Length If you Google Perfect word length for a blog post youll encounter this commonly used graph from a Serp IQ study: a lot of men and women utilize this graph to warrant writing really really long articles. From my experience, a guide that is 200-word that is super-useful will outrank a manual of 2,000 words any day.  However, my personal rule of thumb would be to target 1,500 words.  And while I just said there is not any perfect length, I follow this rule because it compels me to think about all angles of this topic Im speaking about.

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  They scan.  In reality, research finds that youre blessed if people read over 20% of what youve written. Consequently, if you would like to keep people youve got to break your writing down . They seem like function.  People frighten off.  They leave your site if you scare off people.  And if they leave your website, thats an indicator to Google that your post isnt very helpful.  And when its not useful, you start to drop in rankings.   Your Headings Want Hooks Look at both of these subheadings and decide on the one which captures your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my interest more, and Ill guess it will for you too.

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The headline gets the response.  How can you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  Interest is created by the headline.  You dont know what is going to create an egg easier to unsubscribe unless you continue reading. And if they stay on your page more, thats an indicator to Google which youve got great content.  So, after youve written your article, go back and look for opportunities to make hooks.  If you need help with your hooks and headlines, 1 source I turn to time and time again is this free guide on how best to compose Magnetic Headlines. A study conducted by Florida State University discovered that list-making eradicates the cognitive effects of unfulfilled goals. Participants in the study were much more likely to reach goals when they created lists than those who didn't.

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A Featured Snippet is simply an answer to a search outcome that Google chooses out of an articleand most frequently its in the kind of a list.  In the case above, Google reveals a number of steps on how to plan an occasion right within its own results.  The motive Featured Snippets are so valuable is that if your article is your one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots posts, as theyve increased both our rankings and our traffic.  If you want to get a Featured Snippet, theres some speculation on how Google chooses them, but generally whenever I write a blog article, I try to include lists or steps as often as possible.   The Kinds of Pictures That Work Best Take a look at Both of These pictures.   Its not that the image of rocks isnt appealing, but its that have been really hardwired to enjoy pictures of people better.

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Since I started using images of people in my blog posts, Ive discovered they get shared a lot longer, which is another variable Google believes in its rankings.  Its a small change which makes a significant difference.    Your Articles Should be Evergreen Perhaps you have clicked on a post from a Google search result simply to obtain the content obsolete When I come across outdated content, I click the back button and try another outcome. Thats why should I need something to rank highly, I attempt to create whats called evergreen contentcontent that remains relevant over a long time period.  This implies I avoid writing about matters which include time-based info or fads.   This has increased our website traffic over 400 percent. Ive put everything Ive learned into a very simple playbook that covers how to compose and technically optimize posts for Googles search results that anyone can use, no matter the size of your company. If youd like my entire playbook on nonprofit SEO, you can observe my free webinar How to Boost Your Organization by Obtaining Lots and a lot of Traffic to your site.